‘It's always a real joy to work with Christine as she gets the brief really quickly and never fails to bring her own creative ideas and perspective’
Christine Michael 
journalist  editor  copywriter 
Editorial
Christine Michael journalist

Christine started her career in business-to-business media and went on to edit six national consumer magazines, two of which she helped to launch.  She has also written for national newspapers and appeared regularly as a TV and radio commentator.

 

She now focuses mainly on health, especially diabetes, weight management and healthy living. She also has extensive experience in pharmacy, social care, personal finance and property.

 

Christine’s particular skills include feature-writing, interviewing and copy-editing. She is also experienced in managing projects, teams and budgets.

 

As a freelance, Christine is happy to take on single commissions and especially enjoys working in a team on longer-term projects.

 

 

What Christine’s clients say:
‘Christine has a knack of putting case study subjects at their ease and getting the best out of people who may not initially be comfortable about talking about themselves.’



Lisa Finnis, former editorial director of StoryWorldwide UK, and former programme editor Weight Watchers UK.
‘Slimming World Magazine has been the number one diet title since its launch in 1997 and during Christine's editorship, sales continued to climb.
A highly respected, trustworthy and hard-working editor.’


Margaret Whittaker OBE HonMUniv FRSA, founder, Slimming World.

‘My old boss at Money & Family Wealth (now Moneywise), Christine Michael, was the biggest influence on my career to date. She taught me to quiz financial product providers about their track record, personnel and relationship with regulators over a few pints of Tennent’s Extra.’

Yuri Bender, editor-in-chief,
Professional Wealth Management
Copywriting
Christine Michael

Christine’s particular skills in copywriting are in tone of voice, brand story-telling and translating complex material into easy-to-read, accurate and persuasive writing.

 

She is adept at creating compelling copy from people’s stories and in understanding what makes readers tick. She works directly with clients, from small businesses to multinationals and charities, and with content, digital and PR agencies.

 

Christine is happy to work on advertorials, articles, case studies, company profiles, media releases, presentations, product brochures and descriptions, sales letters, speeches and web content.

 

What Christine’s clients say:
‘We contracted Christine as Editor to launch our e-commerce website www.healthcare.co.uk. She led the launch with excellent content strategy and execution, but pleasingly with great integrity too. We were delighted to have her as part of the team.’

Simon Holt, managing director
Healthcare.co.uk

‘It's always a real joy to work with Christine as she gets the brief really quickly and never fails to bring her own creative ideas and perspective to improve on and exceed the original brief. Christine has always delivered on deadline and I've always felt confident when I've commissioned her that the work I receive back will hit the spot exactly and require little if no additional editing.’

Lisa Finnis, former editorial director of StoryWorldwide UK, and former programme editor Weight Watchers UK
Marketing communications
Editorial by journalist Christine Michael

Unusually for a journalist, Christine holds a CAM Diploma in Marketing Communications, which she took to further her professional development in this area.

 

Since then, projects she has worked on for clients include internal communications briefings and newsletters, CRM programmes, web and app  content and customer-facing magazines and brochures. She is able to integrate her work with different disciplines including SEO strategy, ecommerce and PR as well as graphic design and print. 

 

Christine is also experienced in managing clients’ social media accounts and creating and curating shareable content. As a successful blogger herself, she is skilled in planning and creating engaging blog content, and competent  using Wordpress-based CMS.

 

Please contact Christine to discuss your project and for details of her availability and rates.

 

About Christine

When Christine isn’t writing, she writes…

 

Christine launched The Ambridge Observer, a weekly blog about The Archers (BBC Radio 4) in January 2015. It now attracts more than 25,000 views a month and some fans say they find it more entertaining than the show itself…  

 

Christine also writes poetry and is the Poetry Society’s ‘Stanza rep’ for Stratford-upon-Avon, organising a monthly meeting for local poets to read and share work. She attends several local writing groups and takes part in open mics and festivals.

 

After graduating from Jesus College, Oxford, where she read Modern Languages and helped launch a student magazine, Christine moved to London to pursue her career in journalism.

 

She now lives in Warwickshire, where she was born and went to school. Christine is a member of her local Parish Council, where she has a particular interest in communications and media matters. 

 

Please contact Christine to discuss any projects relating to blogging, poetry or The Archers.

 

 

Chritine Michael is a member of the Guild of Health Writers

Christine Michael
Contact
Christine Michael
Tel: 01789 842305
Email: c.michael@btconnect.com

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